Category Impulse

Traditional sales visits and occasional contacts with trade partners are not good enough to win at the points of sales anymore. The future holds a new way of selling consumer goods. And it is already happening! Are you ready to jump out of the box to ensure exceptional sales excellence?

What are the trends for the Future of Sales in FMCG?

  • FMCG sales processes will be executed in multiple sales channels in parallel, allowing the serving of a higher number of customers. For example, traditional brick-and-mortar sales will be complemented with virtual sales contacts.
  • More customer contacts will be engaged, e.g. the POS’ personnel, the crowd or even the consumers.
  • You will be able to collect, generate and consolidate more data. This applies to both in-store data of yours and your competitors.
  • Your field activities will be more impactful thanks to insights-driven suggestions on “where-to-go”, "when-to-go" and “what-to-do”.


Do you know how to empower the Future of Sales in FMCG with ground-breaking technologies and solutions, like Omnichannel, Artificial Intelligence and Route-to-Market 3.0? Submit your contact details to discuss more in-depth:

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    Learn more about our FMCG Omnichannel Platform by Asseco.