Image Recognition by Asseco is an AI-powered solution and a significant sell-more enabler for the consumer goods industry. It allows you to digitise POS auditing processes carried out regularly at the points of sales. It, therefore, improves your in-store performance dramatically.
The right solution for your success in retail execution!
Image Recognition by Asseco provides you with more objective and better quality data. However, it is all about much more than time-saving improved data collection. This is just the beginning of the IR journey!
First of all, our IR solution helps you better and quicker assess in-store execution to get a clear picture of the POS situation.
It then allows you to go beyond simple data collection and solve the problems effectively. It suggests the most appropriate on-site actions to your field teams to help them improve a shelf reality.
With Image Recognition by Asseco, you can give your commercial teams the visual tools to negotiate better agreements with their clients. You can boost sales, minimise risks of losses, anticipate problems and be much more proactive than ever.
Inspiring? Let's discuss how to START A SUCCESSFUL JOURNEY with Image Recognition by Asseco in your FMCG organisation! No matter what your location, language or sales channels are.
What can you achieve by embedding Image Recognition by Asseco in your shelf check processes?
more RELIABLE knowledge on shelf situation
increase in TURNOVER
reduction of TIME SPENT on a shelf check
Discover Nestlé experience with Image Recognition by Asseco
Watch the movie and find out how Image Recognition by Asseco boosts the efficiency of the Nestlé store visits and can be further leveraged to support future Nestlé Route-to-Market scenarios.
How does Image Recognition by Asseco work in practice?
Image Recognition by Asseco allows you to quickly collect shelf data based on in-store picture taking.
It turns the photos into rich datasets and then quickly transforms collected information into comprehensive excellence KPIs .
It enables you to automate and simplify the process based on delivering critical information instead of meaningless data.
The solution then provides you with recommendations of the best solutions to any problems spotted during the visit.
What is worth pointing out, it works well anywhere and anytime, regardless of Internet access (OnDevice Recognition).
Enable a breakthrough 60sec shelf check
Image Recognition by Asseco enables quick verification of the presence of SKUs and their quality exposure at the POS. It allows you to check the store shelf objectively and get the business KPIs within 60 seconds. Watch the movie and learn more!
Image Recognition by Asseco enables you to efficiently verify SKU presence and make sure your assortment is picture-perfect at any POS! It allows you to assess plenty of KPIs, like:
What makes our IR solution so handy for FMCG?
With Image Recognition by Asseco you are able to:
Collect more valuable data
The data you collect with Image Recognition by Asseco is more precise, more objective and enriched with competitive information. It is also free from human limitations like subjective assessments, negligence or even bad attitudes (“a picture does not lie”).
Maximise the impact of Image Recognition with the insights
Image Recognition by Asseco effectively works with other AI-driven elements, like Machine Learning or Deep Learning. Thanks to that it helps you generate tasks and recommendations on “what to do” to solve the store’s problem. When checking your product’s availability with our IR tool, you may, for example: avoid out-of-stock or oversupply, find the ideal play (for the product, promo, etc.) and the best alternatives.
Explore different sales channells
Image Recognition by Asseco supports your auditing processes carried out regularly at the points of sales by your commercial teams. They can be both, your own sales force (with the use of the Mobile Retail Execution solution) and external users, like merchandisers, trade networks and store personnel, crowdsourcing etc. (with the use of the Customer Portal).
Boost your shelf audit with Augmented Reality
Image Recognition by Asseco allows you a very efficient in-store audit, even in long aisles. With our technology, users can scan shelves in any order, and our IR solution will recombine the shots dynamically. Moreover, Augmented Reality will provide additional visual information and guidance to help users capture information more efficiently. Thanks to that, they can immediately visualise what has already been scanned and what is missing. As a result, users can collect high-quality data easily and quickly, no matter how large the aisle is.
Introduce some fun and excitement
Image Recognition by Asseco helps you educate, assess and motivate your commercial staff with the use of gamification. The solution provides them with instructions, guides, movies and many more training materials. It monitors the quality of their picture-taking, analyses results and provides you with the reports. Based on this you can offer them appropriate bonuses accordingly.
Our blog & expertise articles on Image Recognition
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