IMAGE RECOGNITION that
changes everything

Image Recognition by Asseco is a significant sell-more enabler for the consumer goods industry and the right tool for your success in retail execution in FMCG!

 

Image Recognition by Asseco

Start a journey with the right Image Recognition tool and achieve success at the POS!

Image Recognition by Asseco is an AI-powered solution that allows consumer goods manufacturers to digitise POS auditing processes carried out regularly at the points of sales. It improves your in-store performance dramatically due to its automated data collection features.  As a result, it helps you generate more and better quality data quicker and objectively, verify SKU presence and make sure your assortment is picture-perfect at any POS. Additionally, the solution works well anywhere and anytime in both online and offline mode.

Projekt bez tytułu (15)

How does it work in practice?

Go beyond simple data collection to get a clear picture of the POS situation and solve the problems effectively

Picture-taking

Image Recognition by Asseco allows you to quickly collect shelf data based on in-store picture taking.

KPIs at hand

The solution turns the photos into rich datasets. It then quickly transforms collected data into excellence KPIs.

Online & offline

Image Recognition by Asseco works well online & offline (when the Internet connection is poor or not available).

Key insights

The solution enables you to automate and simplify large parts of datasets to bring you valuable insights.

Sales suggestions

It then provides you with recommendations of the best solutions to any problems spotted during the visit.

What makes Image Recognition so unique for FMCG?

Projekt bez tytułu (16)

Philippe Papanastassiou

Managing Director at Asseco Business Solutions

"Image Recognition by Asseco offers you much more than a simple Business Process Optimisation functionality. It is not a simple tool but the right solution designed to serve your company’s objectives".

Philippe Papanastassiou

Managing Director at Asseco Business Solutions

"Image Recognition by Asseco offers you much more than a simple Business Process Optimisation functionality. It is not a simple tool but the right solution designed to serve your company’s objectives".

Projekt bez tytułu (17)

Piotr
Łapiński

IR Product Manager at Asseco Business Solutions

"With our IR solution, you can give commercial teams the visual tools to negotiate better agreements with their clients. You can boost sales, minimise risks of losses, anticipate problems and be much more proactive than ever".

An exemplary implementation of IR in the consumer goods industry.

What makes our IR solution so handy for FMCG?

Your key competence and competitive advantages over the competition

Collect more valuable data

The data you collect with Image Recognition by Asseco is more precise, more objective and enriched with competitive information. It is also free from human limitations like subjective assessments, negligence or even bad attitudes (“a picture does not lie”).

Ensure a constant IR experience at the POS

Image Recognition by Asseco empowers your in-store data collection thanks to its offline functionality. The solution is available in both online and offline modes. The AI algorithms are then put right onto the mobile devices of your field sales representatives.

 

Try a breakthrough 60sec shelf check

Image Recognition by Asseco enables quick verification of the presence of SKUs and their quality exposure at the POS. With the solution, you can check the store shelf objectively and get the business KPIs within 60 seconds.

Ensure a constant IR experience at the POS

Image Recognition by Asseco empowers your in-store data collection thanks to its offline functionality. The solution is available in both online and offline modes. The AI algorithms are then put right onto the mobile devices of your field sales representatives.

 

A solution for many sales channells

Image Recognition by Asseco empowers your in-store data collection thanks to its offline functionality. The solution is available in both online and offline modes. The AI algorithms are then put right onto the mobile devices of your field sales representatives.

 

Empower your in-store data collection to win at the shelf every day!

Recent Projects

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    We will process your personal data as a consequence of the completion of the form. Information
 about the purpose for which we process your personal data and what rights you have in relation to its processing by us can be found in the Information clause.

    The success stories of our customers

    Watch the video and check how Image Recognition by Asseco revolutionised the shelf data analysis in Nestlé Group!

    Excellent vision proved by

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    “Asseco has an excellent vision and strong product roadmap in areas such as (…) machine learning to enhance selling processes (…) and demonstrated ability to deliver against it. Strong focus on innovation.””

    The Promotion Optimization Institute

    The functional scope of Data Intelligence by Asseco

    Image Recognition

    Image Recognition by Asseco allows you to digitise merchandising at the POS and automate data collection whilst minimising or eliminating manual shelf auditing.

    • Digitize shelf auditing. Use picture taking to quickly, precisely and objectively verify the presence of SKUs and their quality exposure at the POS. You can obtain the images of shelf conditions from many sources, like your field sales representatives, a 3rd party agency acting on your behalf, the crowd and the outlet personnel.
    • Computer Vision and Machine Learning. Enable efficient transformation of generated data into in-store excellence KPIs, and turn the KPIs into insights to produce valuable task recommendations.
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    Our Clients

    Contact Us

    If you want to take advantage of the benefits offered by FCMG Omnichannel Platform by Asseco,
    please submit your contact details and we'll get back to you as soon as possible.

      We will process your personal data as a consequence of the completion of the form. Information
 about the purpose for which we process your personal data and what rights you have in relation to its processing by us can be found in the Information clause.

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