Get the e-Book on Image
Recognition for FMCG

In this short document, you will discover how to increase sales efficiency when empowering your mobile retail execution technology with Image Recognition. You will also learn our suggestions for the most effective use of Image Recognition in the consumer goods industry.

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Dominate the POS with FMCG Omnichannel Platform by Asseco!

Create an outstanding Retail Execution strategy. Complement traditional face-to-face in-store visits with online self-services for customers. Bring your offline sales processes together with digital cooperation with business partners and retailers. Generate AI-driven insights to sell better and sell more.



SFA fundamentals and advanced
features like Perfect Store, RAO, Motivation
and Coaching.


Data Integration

Ability to collect demand signals
provided by your distribution network
and the points of sales.


Customer Portal

Digital cooperation with
retailers complementing F2F visits
at the points of sales.


Data Intelligence

Ability to generate impactful
insights and suggestions for
your sales teams.


e-Commerce B2B & B2C

Digital self-service channels
enabling you virtual collaboration
with business partners.

Ikony (5)

Image Recognition

An AI-powered solution that helps you collect & analyse shelf data quicker and more objectively.

Our Solutions

The capabilities of our Omnichannel Platform include Mobile Sales Force Automation, Mobile Retail Execution, Perfect Store, Retail Activity Optimisation,
Mobile Customer Portals, Online B2B & B2C eCommerce Portals, Data Integration, Data Intelligence, Image Recognition, Augmented Reality,
Machine Learning, Artificial Intelligence, VMI, etc.


SFA Fundamentals

Fundamental features supporting
Targeting, Routing, Calendar and In-store execution.


e-Commerce B2B & B2C

Self-service mode including: Brand Communication, Orders, EDI, OCR, VMI, Loyalty, Perfect Store and Motivation.


SFA Next Generation

SFA Game Changers helping you
to sell more: RAO, Perfect Store, Motivation
and Coaching.


Data Integration

A set of features like: Data Integration,
Data Cleansing, Data Mapping, Data
Enrichment and Reporting.


Customer Portal

Digital channel for the POS, including: Brand Communication, Orders, Loyalty,
Perfect Store, Motivation.


Data Intelligence

AI capabilities like Advanced Analytics, Image Recognition, Augmented Reality, Machine Learning and Deep Learning.

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Our Clients

Our solutions for FMCG have been used for over 20 years by many consumer goods leaders in more than 50 countries. They include both multinational and local organizations operating in sectors like food, beverages, cosmetics, healthcare, OTC and others.

Analysts’ point of view

We are listed in the most relevant analyst reports:

We have been ranked very high by the Promotion Optimization Institute in its report “2022 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods”. According to POI, we have an excellent vision and strong product roadmap in areas like machine learning and augmented reality to enhance selling processes and a demonstrated ability to deliver against it, and a strong focus on innovation. Our solutions achieved multiple “Best-in-Class Distinctions” for being significant sell-more differentiators for FMCG.

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A viable long-term partner for your company!

We have extensive experience as well as market, process and trends expertise which became the core philosophy behind our FMCG Omnichannel Platform.


Over 20 years

Omnichannel for FMCG reflects our know-how gathered during over 20 years of presence in FMCG industry.


Over 50 countries covered by our deployments

We have installations in Europe, the Middle East, Asia, Australia, Africa and the Americas.


Over 400 FMCG

We cooperate with leading consumer goods manufacturers operating both globally and regionally.


Over 55,000
active users

Our sales solutions boost the efficiency of over 50,000 mobile FMCG users globally.

We are part of the
international Asseco Group

The Asseco Group is a federation of companies engaged
in information technology worldwide. The Group operates globally
with more than 25,000 employees.


Contact Us

If you want to take advantage of the benefits offered by FMCG Omnichannel Platform by Asseco,
please submit your contact details and we'll get back to you as soon as possible.

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