Omnichannel for FMCG - Omnichannel FMCG

Omnichannel for FMCG by Asseco

Our platform includes innovative solutions for sales excellence in FMCG for both traditional and digital Go-to-Market strategies. It offers Sales Force Automation, Customer Portals, e-Commerce B2B & B2C, Data Integration and Data Intelligence.

Sell more driven by AI-based Data Intelligence

We offer you a winning combination of traditional and digital sales capabilities enriched with a Data Intelligence layer. It includes leading-edge AI-driven technologies like Image Recognition and Augmented Reality.

Global reach with award-winning solutions

We empower consumer goods sales teams with Omnichannel technologies in more than 50 countries. Our solutions achieved multiple “POI Best-in-Class Distinctions” for being significant sell-more differentiators for the FMCG industry.

Stay informed about our Thought Leadership regarding the Future of Sales in FMCG!

Dominate the POS with FMCG Omnichannel Platform by Asseco!

Create an outstanding Retail Execution strategy. Complement traditional face-to-face in-store visits with online self-services for customers. Bring your offline sales processes together with digital cooperation with business partners and retailers. Generate AI-driven insights to sell better and sell more.

SFA Fundamentals

Basic Retail Execution
related to sales planning and
in-store execution.

e-Commerce B2B & B2C

Digital self-service channels
enabling you virtual collaboration
with business partners.

SFA Next Generation

Advanced Retail Execution
like Perfect Store, RAO, Motivation
and Coaching.

Data Integration

Ability to collect demand signals
provided by your distribution network
and the points of sales.

Customer Portal

Digital cooperation with
retailers complementing F2F visits
at the points of sales.

Data Intelligence

Ability to generate impactful
insights and suggestions for
your sales teams.

Our Solutions

The capabilities of our Omnichannel Platform include Mobile Sales Force Automation, Mobile Retail Execution, Perfect Store, Retail Activity Optimisation,
Mobile Customer Portals, Online B2B & B2C eCommerce Portals, Data Integration, Data Intelligence, Image Recognition, Augmented Reality,
Machine Learning, Artificial Intelligence, VMI, etc.

SFA Fundamentals

Fundamental features supporting
Targeting, Routing, Calendar and In-store execution.

e-Commerce B2B & B2C

Self-service mode including: Brand Communication, Orders, EDI, OCR, VMI, Loyalty, Perfect Store and Motivation.

SFA Next Generation

SFA Game Changers helping you
to sell more: RAO, Perfect Store, Motivation
and Coaching.

Data Integration

A set of features like: Data Integration,
Data Cleansing, Data Mapping, Data
Enrichment and Reporting.

Customer Portal

Digital channel for the POS, including: Brand Communication, Orders, Loyalty,
Perfect Store, Motivation.

Data Intelligence

AI capabilities like Advanced Analytics, Image Recognition, Augmented Reality, Machine Learning and Deep Learning.

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Our Clients

Our solutions for FMCG have been used for over 20 years by many consumer goods leaders in more than 50 countries. They include both multinational and local organizations operating in sectors like food, beverages, cosmetics, healthcare, OTC and others.

Analysts’ point of view

We are listed in the most relevant analyst reports:

Gartner Market Guide

We have been recognized in the Gartner report “Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods industry 2017”. The report is a reliable source of information for many global FMCG manufacturers who plan the implementation of innovative sales tools for their sales force. Gartner’s analysis is a confirmation that we offer world-class solutions and we have the capacity to deploy them across multiple channels, regions and continents.

POI Vendor Panorama

We have been ranked very high by the Promotion Optimization Institute in its report “2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods”. According to POI, we have an excellent vision and strong product roadmap in areas like machine learning and augmented reality to enhance selling processes and a demonstrated ability to deliver against it, and a strong focus on innovation. Our solutions achieved multiple “Best-in-Class Distinctions” for being significant sell-more differentiators for FMCG.

Quadrant SPARK Matrix™

Quadrant Knowledge Solutions has highly ranked our retail execution platform in its SPARK Matrix™ report published in December 2020. The document includes a strategic performance evaluation, as well as the assessment and ranking of global providers of retail execution technology for FMCG. We received a very high rank being called the Technology Leader. According to Quadrant Knowledge Solutions, we are the global technology leader and will be the continuing market front runner for the future.

A viable long-term partner for your company!

We have extensive experience as well as market, process and trends expertise which became the core philosophy behind our FMCG Omnichannel Platform.

Over 20 years
experience

Omnichannel for FMCG reflects our know-how gathered during over 20 years of presence in FMCG industry.

Over 50 countries covered by our deployments

We have installations in Europe, the Middle East, Asia, Australia, Africa and the Americas.

Over 400 FMCG
customers

We cooperate with leading consumer goods manufacturers operating both globally and regionally.

Over 55,000
active users

Our sales solutions boost the efficiency of over 50,000 mobile FMCG users globally.

We are part of the
international Asseco Group

The Asseco Group is a federation of companies engaged
in information technology worldwide. The Group operates globally
with more than 25,000 employees.

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Contact Us

If you want to take advantage of the benefits offered by FMCG Omnichannel Platform by Asseco,
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