FMCG Omnichannel Platform
by Asseco

The FMCG Omnichannel Platform by Asseco meets the new way of selling in the FMCG industry. It allows you to complement traditional field sales teams face-to-face in-store visits with online self-services for customers, even those not yet covered by the sales force. Bringing your offline sales processes together with digital cooperation with your business partners and retailers will help you to sell more and dominate the POS!

FMCG Omnichannel Platform

FMCG Omnichannel Platform by Asseco supports plenty of consumer goods sales processes which may be executed in both traditional face-to-face and digital channels at the same time. It works like a menu card. Our customers can choose those solutions needed to support their preferred sales strategies.


FMCG Omnichannel Platform: a wide range of value creating functions & features


SFA Fundamentals

The basic SFA functionality enabling effective in-store performance and boosting the efficiency of your sales force in their daily routines.


e-Commerce B2B & B2C

The ability to provide a transparent and tailor-made offer for your business partners and customers, using innovative web services.


SFA Next Generation

The next level of SFA capabilities to help FMCG companies push the boundaries beyond SFA fundamentals.


Data Integration

The capability to collect data from distribution channels.


Mobile Customer Portal

Enabling direct online partnerships with the point of sales to provide information and facilitate cooperation.


Data Intelligence

The Artificial Intelligence-based-capability to drive sales data into insights and to turn insights into tasks.

FMCG Omnichannel Platform enables you to:

  • Increase your sales force efficiency and boost sales at the Points of Sales with innovative SFA functionality.
  • Increase your customer base and sell better without increasing the direct costs of your sales force whilst digitalizing your sales processes.
  • Better serve your customers by combining face-to-face and self-service customer interactions.
  • Engage your retailers in sell-in and sell-out activities no matter what the sales channel is.
  • Reach new customers and additional market segments (not covered by your field sales force traditionally).
  • Dominate your categories in both the real and virtual world.

If you want to take advantage of the benefits offered by FCMG Omnichannel Platform by Asseco,
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