Three tips to help FMCG sales teams reach their 2022 targets
After a relaxing seasonal break, it is time to shift our focus back to business….
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Use Demand Signals to make your FMCG sales processes more effective
Feeding your organisation with demand signals, e.g. sell-out data provided by your distribution network and…
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Tune your Route-to-Market Strategy with AI to win at the shelf
Why AI? AI helps you to fully exploit your sales potential, providing you with intelligent…
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Digitise your customer contacts
Nowadays, you face some significant constraints on traditional field sales, like limited coverage and frequency….
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POI Vendor Panorama report 2021: Asseco leads the way with Thought Leadership and Innovation!
Each edition of the POI Vendor Panorama presents the most significant retail sales execution technology…
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Combine traditional F2F and digital Perfect Store to make the initiative even more effective
How to execute the next level Perfect Store effectively? It is all about transferring some…
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How to overcome your POS visit time, frequency and coverage limitation in FMCG?
Infrequent contact with retailers carries the danger of slowing down your sales. It may cause…
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How to bring Perfect Store in line with the New Reality?
What needs to be changed? You need to acquire the capability to determine dynamically “where-to-go”,…
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How to grow your FMCG sales force effectively with Big Data?
Artificial Intelligence allows you to process large datasets, use algorithms to parse data and search…
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