In the last two Impulses, we had talked about two fundamental elements of leading-edge Route-to-Market...
One of the critical factors allowing you to sell more at the POS is on-shelf...
During the COVID-19 outbreak, many FMCG companies had re-shaped their sales strategies to avoid sales...
The COVID-19 pandemic imposes fewer visits of your field teams at the POS. A mitigation...
You invest a lot into insights studies understanding the impact of your SKUs and promotions...
Artificial Intelligence is becoming a part of nearly every area of our life. It has...