Incorporating data-driven recommendations into a Go-to-Market strategy is critical for consumer goods companies seeking better...
Do you want to sell more in FMCG? To do this, you need to identify...
In the last two Impulses, we had talked about two fundamental elements of leading-edge Route-to-Market...
When leveraging additional data chunks into your Routing, you can find the answer to one...
“How can I continuously identify the points of sales where my field sales force is...
During the COVID-19 outbreak, many FMCG companies had re-shaped their sales strategies to avoid sales...
AI-powered segmentation helps you to dynamically find a perfect fit of store segments best-selling a...
Selling FMCG products is quite easy when compared to those offered in other sectors, isn’t...