Coverage and frequency are shrinking. Thus, including clients’ staff in your retail execution processes is...
In the last two Impulses, we had talked about two fundamental elements of leading-edge Route-to-Market...
“How can I continuously identify the points of sales where my field sales force is...
Do you know the best, smartest and most cost-effective way to your consumers in an...
Feeding your organisation with demand signals, e.g. sell-out data provided by your distribution network and...
To win at the shelf nowadays, you need to influence both retailers and consumers. Additionally,...
Consumer goods companies are facing a significant challenge currently: How to maintain sales continuity during...