Coverage and frequency are shrinking. Thus, including clients’ staff in your retail execution processes is...
The Consumer Goods industry is changing continuously at an accelerated pace. That is driven by...
In the last two Impulses, we had talked about two fundamental elements of leading-edge Route-to-Market...
When leveraging additional data chunks into your Routing, you can find the answer to one...
“How can I continuously identify the points of sales where my field sales force is...
Do you know the best, smartest and most cost-effective way to your consumers in an...
Feeding your organisation with demand signals, e.g. sell-out data provided by your distribution network and...
In most markets, field teams are back to or at least preparing to get back...
To win at the shelf nowadays, you need to influence both retailers and consumers. Additionally,...
Consumer goods companies are facing a significant challenge currently: How to maintain sales continuity during...