In the last two Impulses, we had talked about two fundamental elements of leading-edge Route-to-Market...
Do you know the best, smartest and most cost-effective way to your consumers in an...
During the COVID-19 outbreak, many FMCG companies had re-shaped their sales strategies to avoid sales...
The next-generation Route-to-Market is not only about reaching the right customers at the right time...
When choosing the stores to visit, your Sales Representatives usually focus on some fundamental logistical...
Mobile Touch Retail Activity Optimisation by Asseco was awarded by the Promotion Optimization Institute in...
Your sales force’s effectiveness can be driven significantly when adding a few innovative mobile solutions...
Did you ever consider supporting your field sales representatives in the decision-making process when planning...