Do you want to sell more in FMCG? To do this, you need to identify...
It is stating the obvious that the points of sales have continuously strengthened its importance...
In the last two Impulses, we had talked about two fundamental elements of leading-edge Route-to-Market...
When leveraging additional data chunks into your Routing, you can find the answer to one...
Each consumer goods company deals with a massive amount of sales data. Most of it...
“How can I continuously identify the points of sales where my field sales force is...
Do you know the best, smartest and most cost-effective way to your consumers in an...
During the COVID-19 outbreak, many FMCG companies had re-shaped their sales strategies to avoid sales...
Traditional sales visits and occasional contacts with trade partners are not good enough to win...
The next-generation Route-to-Market is not only about reaching the right customers at the right time...