In the last two Impulses, we had talked about two fundamental elements of leading-edge Route-to-Market...
It is stating the obvious that the points of sales have continuously strengthened its importance...
“How can I continuously identify the points of sales where my field sales force is...
Do you know the best, smartest and most cost-effective way to your consumers in an...
During the COVID-19 outbreak, many FMCG companies had re-shaped their sales strategies to avoid sales...
Traditional sales visits and occasional contacts with trade partners are not good enough to win...
The next-generation Route-to-Market is not only about reaching the right customers at the right time...
When choosing the stores to visit, your Sales Representatives usually focus on some fundamental logistical...