In the rapidly evolving world of FMCG, staying ahead of the competition is crucial. That's...
Incorporating data-driven recommendations into a Go-to-Market strategy is critical for consumer goods companies seeking better...
It is stating the obvious that the points of sales have continuously strengthened its importance...
In the last two Impulses, we had talked about two fundamental elements of leading-edge Route-to-Market...
“How can I continuously identify the points of sales where my field sales force is...
Do you know the best, smartest and most cost-effective way to your consumers in an...
During the COVID-19 outbreak, many FMCG companies had re-shaped their sales strategies to avoid sales...