“How can I continuously identify the points of sales where my field sales force is most likely to be successful?"
I trust you ask yourself that question pretty often, don’t you? After all, selling everything everywhere does not pay off. It costs you a lot, but the return on investment is not good enough. It is high time to change this situation, isn’t it?
What is needed to get towards a more fit-for-purpose sales effort?
- Forget about outdated practices of building a static POS segmentation model once – no matter how sophisticated KPIs you take into account.
- Use ongoing dynamic AI-based segmentation capabilities to select the stores with the highest sales potential for specific product categories.
- Direct your mobile sales teams to those retail outlets where given categories sell best and provide retail customers with the best offer and promotion at the right time.
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