Category Impulse

Feeding your organisation with demand signals, e.g. sell-out data provided by your distribution network and the points of sales, you can see the full picture of your sales on a day-to-day basis. You can better understand whether your sales strategy and its execution are bringing the expected results and react accordingly. Last but not least, you can agree on the right trade terms with your distributors and customers and align bonuses for your sales force accordingly.

Which Demand Signals you may want to look at?

  • Continuously monitor the effectiveness of your business partners and measure factual sell-out to the points of sales.
  • Monitor your distributors’ stocks to ensure stock replenishment thus avoiding out-of-stocks.
  • Determine whether the potential of individual sales territories is exploited to the right extent and recognise the points of sales with the highest sales potential.
  • Measure the ROI related to activities of your sales representatives, like gaining additional shelf share or installation of POS materials.


Do you know how gathering Demand Signals can help your organisation to increase the effectiveness of your sales processes? Submit your contact details to discuss more in-depth:

    Your filling out of the form and your consent to receiving electronic marketing content on goods and services from Asseco Business Solutions S.A. are voluntary but required to receive it. Prior to giving your consent, please read the Information Clause.

    I consent to receiving commercial and marketing information on products and services related to the Company’s activities via telecommunications end devices, including in the form of newsletters, to my disclosed contact details:

    Each of your consents can be withdrawn at any time by contacting the Controller at Any withdrawal of your consent is without prejudice to the lawfulness of our processing of your personal data prior to such withdrawal. The Controlled of your personal data is Asseco Business Solutions S.A., having its registered office in Lublin, at ul. Konrada Wallenroda 4C, 20-607. You may contact the Controller on any matters related to the processing of your personal data at: or in writing to the business address of Asseco BS. Information on the purpose of the processing of your personal data and on your rights related to the processing can be found in the Information Clause.

    Learn more about Data Integration by Asseco.