18 August 2020
“How can I continuously identify the points of sales where my field sales force is most likely to be successful?"
I trust you ask yourself that question pretty often, don’t you? After all, selling everything everywhere does not pay off. It costs you a lot, but the return on investment is not good enough. It is high time to change this situation, isn’t it?
What is needed to get towards a more fit-for-purpose sales effort?
- Forget about outdated practices of building a static POS segmentation model once – no matter how sophisticated KPIs you take into account.
- Use ongoing dynamic AI-based segmentation capabilities to select the stores with the highest sales potential for specific product categories.
- Direct your mobile sales teams to those retail outlets where given categories sell best and provide retail customers with the best offer and promotion at the right time.
Inspiring? Find out more about how to boost your sales at the POS! Submit your contact details to discuss more in-depth:
Learn more about our FMCG Omnichannel Platform by Asseco.
