13 February 2019
Today’s market conditions, as well as data collection pose increasing challenges for the consumer goods industry. Not only is data collection incredibly time consuming but also little efficient, as spotlight is limited only to a fraction of stores and, due to its periodic character, to accidental facts. Furthermore, the data collected may not be translated into actionable insights, for instance because of resource bottlenecks. All of this makes answering key questions of consumer communication, segmentation, and predictive advisory extremely difficult.
- Re-defining Sales Force Automation as a central process hub, which leverages next to field sales teams also store managers, the consumer crowd and 3rd party providers as key participants generating data constantly.
- Leveraging the broader scope of data based on Machine Learning, Artificial Intelligence, and Deep Learning to generate actionable insights.
- Turn insights into tasks for field sales teams allowing them to efficiently influence the point of sales.
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Tags: FMCG, Sales Force Automation
