In-store execution is an important factor influencing sales growth in the consumer goods industry. Innovative Retail Execution technologies can effectively support you in winning at the shelf. However, we see another huge opportunity for FMCG manufacturers to sell more. It is the digital transformation which stands just around the corner.
What does digitalisation really mean in FMCG sales?
It is the ability to provide your customers with real-time and 24/7 access to key aspects of your business. It complements your sales force’s face to-face in-store visits with online self-services for the stores, even those not covered by your sales force. In other words, it allows you to move some of your Retail Execution processes into the digital world as well and consequently maintain relationships with a greater number of retailers than ever before. Don’t get left behind, prepare for your digital change!