Category Impulse

Perfect Store is one of the most powerful “sell-more” concepts in the consumer goods industry. It allows you to improve sales by 5 to 20 % or even more at short notice. However, one key learning from 50+ Perfect Store projects is that you need to motivate the field team to embark on the Perfect Store journey.

Link Perfect Store with Motivation to sell more.

Perfect Store allows FMCG companies to create and maintain the best sales conditions at the POS no matter whether you rely on your own, 3rd party or your distributor’s merchandisers. However, without proper Motivation the field forces may not be keen on focusing on Perfect Store. Thus, you need to reshape the targets and compensation schemes to let them benefit from Perfect Store accomplishments. In other words, Motivation helps you to unlock the Perfect Store value.


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