Category Impulse

One global or a limited number of regional Sales Force Automation strategies are key factors helping consumer goods companies in creating substantial business value within their organization.

This is particularly true for achieving exceptional sales performance at both global/regional and local level. This is also an opportunity to optimise costs and govern your business more effectively.

One global/a limited number of regional Sales Force Automation strategies enables you to:

  • unify key business processes, actions and measures at a global level,
  • easily exchange best-practice knowledge, experience and functionalities across the markets you operate in,
  • quickly implement proven processes from one market into another,
  • better serve your customers and influence the shoppers, regardless of where they are located,
  • improve KPIs and sales results significantly – country by country, region by region and globally.


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