Sell better and sell more with Artificial Intelligence solutions incorporated into your Route-to-Market
With AI incorporated into selected sales processes, your Route-to-Market will become more efficient and profitable. You will stop selling based on a gut feeling and follow easy-to-understand AI-suggested activities with the greatest likelihood of success. These include, for instance, segmentation, targeting, planning, selecting distribution methods to reach your customers and in-store execution. You will also have better support from field sales teams & trade partners. All your choices will rely on up-to-date and actual knowledge, adjusted dynamically as the market changes. Selling better and selling more will be as easy as never before.
Take complete control over your Route-to-Market with the use of Artificial Intelligence
With insightful suggestions from our AI-based solutions, you will answer the questions quickly and correctly, like “What to do”, “When to go”, “How to go”, and “Where to go” to receive the highest return on investment while minimising costs to serve. Your decision-making will always be right, supported by a precise, objective and free from human beings’ biased knowledge - of your sales and retail environment.
What?
You will run appropriately targeted activities every day, at every store.
When?
All your actions will be precisely planned and always "just in time".
How?
You will reach customers in the most optimal way that pays off your effort.
Where?
You will always know which customers are best and worst (online monitoring).
See the use case examples of Recommendation System by Asseco
Solution: The Recommendation System by Asseco will help precisely select products bringing the highest benefits and the customers where your dedicated promotion will be the most successful.
Solution: The AI algorithms can help you select the best customers based on their business potential and invest your effort in collaboration with those stores where you can generate bigger sales.
Solution: Our AI solutions will help you assess the best customers to make you protect the most valuable stores from being worse and take advantage of the situation when they improve.
Solution: With access to AI-driven suggestions, your sales teams will reach customers optimally, at the right frequency and with the most effective methods (on-site, in a hybrid model, entirely digitally).
Recommendation System by Asseco - our solutions
Customer Dynamic Segmentation
With Dynamic Segmentation by Asseco, you can frequently identify the sales potential of the stores and categorise them accordingly, considering factors like last purchase (recency), order frequency, monetary value, key products or profit etc. As a result, you will be able to indicate the points of sales with the highest, the average or the poor growth potential for your brands, whether you visit a store or not. Most importantly, you will know who your “best customers” are.
New Coverage
New Coverage by Asseco enables the evaluation of your retail customers' potential to help you determine a list of stores worth including in your field sales plan. With this knowledge, you can replace the least promising stores with the ones where you can generate bigger sales. You can also further optimise your POS visit frequency and re-shape go-to-market strategy accordingly.
Market Guard
Market Guard by Asseco helps you intelligently and constantly monitor the stores' behaviour while providing you with an alert each time the assessment evolves, especially when your good customer’s performance is at risk. It helps you detect potential future risks (like, for instance, sales leakage) and protect the best customers from losing steam.
Our Clients
