Category Impulse

When defining clear and precise targets for your sales representatives, you increase your chances of winning at the POS dramatically.


  • Plan the overall KPIs (e.g. sales, numerical distribution, Perfect Store scoring) for a given period, define also the proper goals for each of your sales representatives.
  • Break-down those individual targets to an appropriate grain level - e.g. per month, per day, per visit and enable KPI tracking at the assigned level.
  • Make your sales force fully aware of their daily targets at the beginning of the day and then show them in real-time how target accomplishments grow call by call.
  • Show their performance in relation to their peer group, e.g. in leader boards or competitions.
  • Link their performance in real-time to their variable commision or to bonus points earned – right after the completion of each customer call to show them how their efforts pay off.


Inspired to get your 2020 plan executed? Submit your contact details to discuss more in-depth:

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