Category Impulse

Artificial Intelligence helps you to analyse huge amounts of sales data, convert the data into insights and turn those insights into actionable task recommendations for your sales managers and field staff. Finally, with AI they receive very specific suggestions on where to go and what to do. All available within your SFA solution and based not on gut feeling but backed by pattern identification and knowledge coming from the data.

Artificial Intelligence helps you answering questions like:

  • Which stores have the lowest sales of my products and why?
  • Which stores have the highest growth potential for my brands considering categories, regions, seasons, etc.?
  • Which customers are worth visiting now – which visits will improve my sales results based on the highest possible activity impact?
  • What quantity of my products can I offer at the point of sales to guarantee their availability on the shelves and grow sales?


How can AI  help you better understand and effectively influence your retailers and consumers? Submit your contact details to discuss more in-depth:

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    Learn more about our FMCG Omnichannel Platform by Asseco.