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Mobile Touch by Asseco received a POI “Best-in-Class” distinction for its mobile user experience. This is critical for consumer goods manufacturers in terms of usability, adoption and engagement. The award is confirmation that we offer one of the most user-friendly retail execution solutions to the FMCG industry.
According to the Promotion Optimization Institute, our mobile solution enables a great and above-average user experience (UX). It allows field sales representatives to easily run all key sales processes in a simple, user-friendly and intuitive interface, as well as enhancing the salesforce’s efficiency.

About POI

The Promotion Optimization Institute brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings.

About Mobile Touch by Asseco

Our retail execution solution - Mobile Touch by Asseco, supports consumer goods manufacturers in managing their mobile field sales representatives’ work. It facilitates the sales force’s everyday activities and helps mobile staff to plan their visits and execute every step of their sales in store. Additionally, it offers sell-more innovations like Perfect Store, Retail Activity Optimisation, Motivation, Coaching and Smart Presentation.

Read the entire POI report. Read more about our solutions for Retail Execution in FMCG!

Source: “2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods”.