Category Impulse

It is almost all about winning at the shelf in FMCG, isn’t it? A Perfect Store helps you to sell more at the POS whilst attracting consumers with a proper assortment, exposition, promotion, etc. Are you able to audit the shelf conditions effectively and then use the power of shelf data to increase your domination at the point of sales? Image Recognition may help you to take your shelf data collection to the next level.

Image Recognition, embedded into your mobile retail execution
technology, will enable you to:

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  • Eliminate or complement the classical manual shelf data from in-store auditing.
  • Collect more data coming from the picture taking than from manual audits (e.g. adding competitive data).
  • Transform the generated shelf data into more in-store excellence KPIs and consequently gain better actionable insights.

Inspiring?

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    Read more about our Data Intelligence solutions for Sales in FMCG!