Category Impulse

Did you ever consider supporting your field sales representatives in the decision-making process when planning where to go and what to do? If not, you are fully dependent on their individual skills and experience. However, if you want to influence their behaviour based on activity impact, you need to guide them with some insights-based intelligence.

Retail Activity Optimisation is the intelligent sales advisor which provides your sales force with relevant suggestions:

  • Which customers should be visited and why?
    RAO takes multiple data sources into account. It generates insights helping to determine those stores which need attention right now. It leverages priority triggers like “drop in sell-out”, “out of stock”, “potential for selling more”, “Perfect Store score decline”, “consumer promotion”, etc.
  • How to plan the best and most efficient route to the stores?
    RAO enables to create an optimal route to the stores dynamically. It suggests a list of retail outlets to be visited in a sequence reducing the cost of travel such as fuel and related travel expenses.
  • What actions your mobile staff should take on-site?
    RAO recommends a list of “to-dos” and presents the sequence of their execution. This helps your sales representatives to achieve the highest sales during a visit and improve the in-store situation growing future income.
raoincreseomnichannel

Inspiring?

Submit your contact details to discuss more in-depth:

    Your filling out of the form and your consent to receiving electronic marketing content on goods and services from Asseco Business Solutions S.A. are voluntary but required to receive it. Prior to giving your consent, please read the Information Clause.

    I consent to receiving commercial and marketing information on products and services related to the Company’s activities via telecommunications end devices, including in the form of newsletters, to my disclosed contact details:

    Each of your consents can be withdrawn at any time by contacting the Controller at odo@assecobs.pl. Any withdrawal of your consent is without prejudice to the lawfulness of our processing of your personal data prior to such withdrawal. The Controlled of your personal data is Asseco Business Solutions S.A., having its registered office in Lublin, at ul. Konrada Wallenroda 4C, 20-607. You may contact the Controller on any matters related to the processing of your personal data at: odo@assecobs.pl or in writing to the business address of Asseco BS. Information on the purpose of the processing of your personal data and on your rights related to the processing can be found in the Information Clause.